Smart businesspeople focus on the things they have the power to change, not whining about the things they don’t, writes Seth Godin in his blogpost “You don´t have the power” December 19th 2009. At the end of his post he writes that markets and competitors are like water – they go where they want to. Can this be transferred to the film business? I think so. What do you think?
That´s basically my motivation for starting this blog – to explore what´s happening with our film business and all the technologies that spreads our films in the largest scale ever seen before. I´m asking myself; do we really have to fight it?
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Merete Grimeland: I love both fiction and documentary film, and currently I'm doing a Masters in Media Studies where the film "I Walk Alone" and a thesis about character engagement is the focus of my master. 